The company Porada was established in 1968 by Luigi Allievi with the help of his 4 sons in order to expand the production of chairs, started in 1948, to other branches of the home furnishing. The Porada collection is the result of the proper combining of technological processes with the artisan tradition of this area. The first step to the present collection was done in 1962 when the firm started to work with the architects Alberio & Cerbaro, then with Martino Perego that developed for Porada “Linea 91” and “Hoppo”. The article “Porada” has always been based on the work of heartwood that continues today combined with glass, steel and plastic materials. This new combination of materials was introduced by Tarcisio Colzani that developed among several items the system “Cuccagna”, a system of columns that can be equipped with several accessories for home interiors. Nowadays Porada cooperates with several architects in addition to Mr. Colzani the projects are developed by Marconato & Zappa, Seveso & Trezzi, Gottein, Gonser. The main feature of the actual collection is functionality, design and total quality.
Wood, preferably heartwood; enormous attention to detail but clean-cut lines are an absolute must; finish hallmarked by artisan skills: in one word - Porada. What would appear to be the secret recipe for any article is actually the key factor which has allowed the well-known Italian manufacturer of furnishing accessories to go international and to be recognized by a huge public. Though the spoken languages differ greatly they all have a common denominator - a penchant for good Italian design which has perfected the art of combining grace and harmony into the shape and function of a single object. And for Porada, this is also intrinsically entwined with the use. Even the most authentic decorations must abide by these which become essential parts of the design. The essential parts of the design. The Porada range, which is wide and varied, is marked by simple elegance of the lines and the product mix; it is internationally oriented, a mixture of linear, squared elements and others which are softer and more decorative. In addition to design which can be read immediately by the consumers from different cultures, there is the added value provided by the Porada production - an important factor which has contributed to the great success the products have enjoyed both in Italy and abroad: the very careful treatment of the wood - a process which from various aspects is still tightly linked to the artisan tradition, started after the Second World War with Mr. Allievi Luigi the father of the actual four owners of the company. Those who choose Porada appreciate stability, meaning the very best in formal quality and materials. In other words, one could say that the articles produced by this company are destined to last through the years: inspired by the shape and decorations of a distant past, they are flavoured with just the right dose of restyling which transform them into “timeless modern classics”. And this is the secret ingredient of its success recipe: the fact that they are both classical and contemporary. Classical for the seriousness with which the post-production phase is tackled; seriousness which is extremely important in the relationship with the foreign clients, which materialized into punctual deliveries and the strong support of the sales network.
Our catalogue let the products speak for themselves; they can tell their story well, they tell of the company’s philosophy and the style, they are the only ones qualified to speak the language which is understood throughout the world - the language of furniture.
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Porada
Tuesday, May 12th, 2009Winners Only
Thursday, April 2nd, 2009Founded in 1988, Winners Only has quickly become an industry leader in manufacturing and distributing quality furniture at an affordable price. Based in Vista, California, Winners Only furniture can be found in fine retail establishments across the nation. Known for high-quality furniture and supportive customer service, we take great pride in attention to detail, durability, and classic style. Winners Only crafts each collection with a focus on beauty and long lasting finishes. The quality of our office, dining, bedroom, and entertainment furniture is unparalleled, suited to fit the styles of our distinctive customers. With an emphasis in Customer Service, the Winners Only family of support staff and representatives has comprehensive craft and retail knowledge. We take pride in our customer care as much as we take pride in our customers.
West Bros Furniture
Sunday, March 29th, 2009The West Bros. tradition has always been to bring each unique design into a solid 3-dimensional reality - consistently producing one of the highest quality products in the world. We believe that by educating consumers about distinct characteristics of solid hardwood the better they will appreciate and enjoy the unmistakable warmth and distinction that it brings to their décor.
Unlike non-living material such as steel or plastic, our hardwoods –such as cherry, ash and maple are very much alive when they arrive at the West Bros. factory. Every piece of wood tells us its life story through its grain. Changes in climate, or exposure to water, animals & weather creates a uniqueness and character in each piece. The selection process begins early and continues throughout the manufacturing process. Our skilled craftsmen carefully match the wood for the colour, pattern and variation that will become the finished piece and bear the renowned West Bros.’ name. One of the natural features of owning solid wood furniture is the appreciation that all wood changes and develops grain colour over a period of time. As the years pass, your appreciation for solid wood furniture will grow as each piece continues to tell a story about its life - always maintaining its strength and beauty. When our customers invest in West Bros. furniture, they are investing in quality, meticulous craftsmanship and unmistakable beauty for generations.
Each type of wood has its own inherent characteristics which are strongly affected by various factors such as temperature and humidity changes. From the raw wood state, as much as one-third of the total lumber weight is moisture. That is why it takes great skill and expertise during the curing process to ensure the very best final product. If extra time is not taken when the wood first arrives to control moisture levels the wood may shrink, expand, split or even change shape. In fact, these effects occur in many unpredictable directions to various degrees depending on where each piece of wood was cut from the tree, requiring careful consideration before each piece enters production. Fortunately, our commitment to quality and consistency stands firm from the outset of the manufacturing process. We continue lead the industry by taking the extra strides necessary in reducing the problems which can occur when working with solid wood. This commitment to quality and dedication to our craft is another reason why West Bros. is one of the finest furniture makers, and why our products are renowned around the world.
Winners Only
Sunday, March 29th, 2009Founded in 1988, Winners Only has quickly become an industry leader in manufacturing and distributing quality furniture at an affordable price. Based in Vista, California, Winners Only furniture can be found in fine retail establishments across the nation. Known for high-quality furniture and supportive customer service, we take great pride in attention to detail, durability, and classic style. Winners Only crafts each collection with a focus on beauty and long lasting finishes. The quality of our office, dining, bedroom, and entertainment furniture is unparalleled, suited to fit the styles of our distinctive customers. With an emphasis in Customer Service, the Winners Only family of support staff and representatives has comprehensive craft and retail knowledge. We take pride in our customer care as much as we take pride in our customers.
IKEA
Saturday, March 28th, 2009IKEA offers a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. This is the idea at the heart of everything IKEA does, from product development and purchases to how we sell our products in IKEA stores globally. Anybody can make a good-quality product for a high price, or a poor-quality product for a low price. But to make good products at low prices, you need to develop methods that are both cost-effective and innovative. This has been IKEA’s focus since its beginnings in Småland, Sweden. Maximizing the use of raw materials and production adaptation to meet people’s needs and preferences has meant that our costs are low. The IKEA way of doing things is to pass these cost savings on to you, our customers.
Tomasella
Saturday, March 28th, 2009With this maxim, Luigi Tomasella founded in 1948 what would become one of the leading players on the Italian furniture scene. Along whit is children and grandchildren, he is firmly at the helm as he guides the company into new global markets in Europe, Asia and in the United States with is own sales network. Nowadays, Tomasella Industria Mobili is a company that spreads out over 100,0000 m2. Always staying at the forefront of technological and creative innovation, and perfectly in tune with the tastes of our times, Tomasella has led Italian furniture, both classic and modern, for the daytime or night-time area, to write an important chapter in its history.
